The “adiPURE” by Adidas

Kubashi Kicks , Sports

If you were wondering what was up with the yellow kicks at All-Star weekend, look no further than the culprit Adidas. Adidas proved that timing is everything. Picking the all star weekend to premiere their new sneaker the adiPure™ was genius!
CoolVeezy

Posted Sunday, February 20, 2011 by

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The “adiPURE” by Adidas

As popular as the All-Star game is yearly, I believe I’ve heard more about these yellow sneakers than the actual event itself (especially after yesterday’s Dunk competition).  The question being asked is “what’s the deal with the yellow sneakers”?  It appears that their extremely bold yellow color made them impossible to miss. Once the buzz is out about a shoe, they don’t really need to be attractive to become popular. Before the All-Star players even took the court there were rumors about these sneakers…

Check ‘em out…

NBA All-Star 2011 Spotlight: Adidas adiPURE™ Sun Yellow All-Star

The fact that the shoes are still being talked about even after the games are over means that this was a very wise move on Adidas’ part.

Adidas Yellow All-Star Game Shoes Steal the Show

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